I have been designing marketing strategies since 2015. I did a few projects for marketing in a student organization called Global Business Leader and presented marketing plans in Business Case Competitions. Currently my main focuses are creating marketing strategies and designing marketing materials.
My First Marketing Challenge (2015)
This is the outcome of “Fried Soft Shell Crab” stand which was a part of our school festival. As a shop manager, I targeted customers from South East Asia who are missing the “Taste of Home”. Following this idea, local ingredients, promotion materials, and shop design were prepared with my team members. As a result, we went beyond the sales target and on top of that we had a lot of fun.
Marketing Internship at Dell (2016)
My responsibility was to scale the brand awareness among the potential customers. I designed and conducted the research. From the hands on experience with many struggles, the research skill became one of my strengths. After the implementation and analysis I gave a presentation on the outcome.
Dealer Audit & Brand Management Internship at Audi (2016)
I was in charge of Audi Dealer Audit. The objective was to maintain and improve the brand image by auditing service & product qualities in 120 dealers in Japan. Brand images are made by anything customers feel and see; hence, shop appearance was critical attribute of premium automobile business. After the audit I organized feedback reports to each dealer owner to further improve the brand image.
Japan Business Case Competition (2016)
JBCC was one of the most challenging events in this 3 years of my university life. With all the hard work, my team received 3rd place in Japan. Under the intensive stress we had to set long term strategy within 18 hours. The business case was about Global Recruitment Agency, Robert Walters, and both issues and solutions across the borders. We competed against students from top 10 Japanese universities. I mainly worked on marketing strategy and finances. At the same time, I was managing the time and facilitating as a team leader. Throughout this event I trained myself to improve marketing planning skill under strong pressure in a short amount of time.
Digital Marketing Internship at Maha (2017)
My task was to support Maha’s tourism business from daily operations to website building. In the digital marketing tasks I learned how to expand the business through social network services. Additionally through setting up a corporate official website I gained the skill to build sofisticated and well designed website. Beside that I organized documentation for the customers in overseas.